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The Analyst: Good Marketing Combo: Sports Teams, Sportsbooks 506m1n

The AnalystThe Analyst
September 28, 2018
in Industry
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It was not that long ago here in the United States that the idea of professional sports teams sports wagering and of course the fear by the sports leagues that relationships with gaming houses would somehow taint their sport and cast a shady image on them. But wow, what a difference a Supreme Court ruling can make. 4t3d5o

Though it was years in the making and purely a by-product of the nationwide acceptance of gaming as an everyday form of recreation that the pall and image of gambling being a back room, mob run shady operation was lifted. That lift of the social stigma fostered a change of image for gambling and probably as much as the facts of law inspired the Supreme Court to recognize and overturn the federal ban on sports wagering.

While the Court’s ruling returned certain state’s rights of self-determination, it also helped tip national acceptance of wagering as a legitimate business and made it very possible for professional sports teams and gambling houses to engage in various types of marketing relationships.

Please click here to read the remainder of the column at Gaming Today.

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The Analyst

The Analyst 3yu58

Gaming Today’s The Analyst is an experienced gaming industry executive who offers insight each week on events and issues affecting the industry. The Analyst’s opinions are his own and may not reflect those of SportsHandle.

This site contains commercial content. We may be compensated for the links provided on this page. The content on this page is for informational purposes only.

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