The Chicago White Sox on Thursday named sports betting partner, giving Caesars a path into the third-largest city in the United States.
The deal also makes Caesars Entertainment the official exclusive casino partner of the Major League Baseball team, a new status that can be leveraged throughout the Chicagoland area at Harrah’s Joliet, Grand Victoria Casino in Elgin, and Horseshoe Hammond just over the Indiana.
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” said Tom Reeg, CEO of Caesars Entertainment, in a t statement with the team. “Some of the most ionate sports fans in the country call Illinois home. Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
While no plans for a retail sportsbook at Guaranteed Rate Field were mentioned in the press release, the partnership does give Caesars a needed presence in Chicago. sportsbook of Hawthorne Race Course in Stickney.
Caesars originally entered the Illinois mobile sports wagering space its recent rebrand and national advertising campaign, Caesars has struggled to gain market share in Illinois, totaling just shy of $170 million in mobile handle since launch and suring $20 million for a month’s handle only once.
As a point of comparison, both DraftKings and FanDuel accepted more than $200 million in online bets in February alone.
Plenty of ballpark media signage 4d666b
Caesars 🤝 @whitesox @CaesarsEnt is now the 𝙚𝙭𝙘𝙡𝙪𝙨𝙞𝙫𝙚 Casino Partner and Caesars Sportsbook is now an official sports betting partner of the Chicago White Sox. pic.twitter.com/b98Zhd2Hcm
— Caesars Sportsbook (@CaesarsSports) May 5, 2022
Caesars will have access to the official White Sox logo and marks for advertising purposes, as well as LED signage and both digital and social media assets. Caesars will have a distinct in-stadium presence — it will have fixed signage in right field promoting its gaming destinations and “channel lettering” over the left field video board.
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience,” said Brooks Boyer, White Sox chief revenue and marketing officer. “With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”
Sports bettors will have access to the Caesars Rewards program, and the team will integrate the Caesars brands into merchandising and marketing efforts, including invitation-only events with the team and “once in a lifetime experiences” across Caesars resorts and through its partnerships.
