Mojo, the sports stock market startup founded in part by Alex Rodriguez, has done a near 180-degree pivot and is moving away from consumer-facing products to become an outfit dedicated to providing other sportsbooks with player prop and live betting pricing, according to a Sportico exclusive.
Additionally, the company has sold most of its consumer-facing technology to the social sportsbook Fliff, with 20 Mojo employees now working for Fliff.
Mojo has also brought on Matt Metcalf, the former director at Circa Sportsbook, to head up the company’s bookmaking efforts as chief risk officer.
“The current Mojo vision is basically to try to be the best in the country and ultimately the world in originating and moving prices — odds — for all sports betting markets besides the traditional moneylines totals and spreads,” Mojo CEO Vinit Bharara told Sportico. “It’s a very big focus on players, and that includes parlays.”
Mojo’s plan is to get into the nitty-gritty of live markets, offering stuff not currently available to bettors, such as player props on what might happen in small, defined periods of time.
“I really think that the chance exists for what we’re doing here, if successful, to really just elevate the entire industry in of the expectation by the customer in of what an offering should look like, what limits should look like,” Metcalf said in the article. “We’re going to bring flexibility to the operator.”
Fliff gets tech 4i3l26
Fliff, which models itself after social casinos, allows people to wager virtual currency on sports. Players can win real money and gift cards. The plan is for Fliff to replace their own tech stack with Mojo’s technology.
“Fliff is creating a completely new vertical within sports gaming by applying rewards and metagames popularized in other mobile free-to-play and promotional games to sports predictions,” Fliff founder Matt Ricci said in a statement. “The opportunity to acquire the Mojo platform and engineering team provided us with an immediate path to accelerate product development.”
The companies had earlier agreed to combine forces, but details of the deal were scarce.
Mojo — which is -co-owned by Marc Lore, the owner of the Minnesota Timberwolves — began as a stock market for sports, where people could New Jersey.
