The PGA Tour has ed the Coalition for Responsible Sports Betting Advertising, it was announced Tuesday.
The MLB are among the leagues in the coalition, which hopes to strike a balance between effective marketing campaigns and not overwhelming consumers with gambling messaging.
“As the legalization of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be d to consumers across the United States,” the coalition said in a t statement. “Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience, but also that the message is thoughtfully crafted and carefully delivered.”
NG partnership renewed 104h6v
The PGA Tour also announced Tuesday that it had renewed its position with the Leadership Circle of the National Council on Problem Gambling.
“The PGA TOUR’s continuous investment in responsible gambling and problem gambling education initiatives exemplifies its leadership in navigating the evolving landscape of legalized sports betting with integrity and responsibility,” Keith Whyte, executive director of the National Council on Problem Gambling, said in a statement.
The Tour will continue to the NG’s efforts, and it will have a cross-platform marketing campaign in March ing Problem Gambling Awareness Month.
“With the proliferation of sports betting in the United States, the PGA Tour remains committed to establishing a safe and healthy marketplace for consumers,” Scott Warfield, the PGA Tour’s vice president of gaming said in a release. “The Tour is proud to stand alongside its fellow sports leagues and network partners on the coalition, as well as with our colleagues at NG, in our continued mission to educate fans on the merits of gambling responsibly and the resources available to address problem gambling issues.”
